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Borusan otomatic Offline#
Borusan otomatic series#
Borusan otomatic tv#

Included in the premium car segment as a part of Borusan Group, the corporations Borusan Otomotiv İthalat, Borusan Otomotiv Pazarlama and Borusan Oto and Borusan Otomotiv Premium Kiralama have been operating since 1984 as a joint venture between Borusan Holding and GIWA Holding of Germany.īorusan Otomotiv İthalat holds the distribution rights of BMW and MINI for over 30 years while Borusan Otomotiv Pazarlama operates as the distributor of Jaguar Land Rover.īorusan Otomotiv Group has 22 authorized dealers and 50 authorized services. Borusan Oto is the authorized dealer andauthorized service, having the largest market shareamong Borusan Otomotiv corporations.

Borusan otomatic series#

%63 higher conversion rate once compared to BMW 4 Series digital campaigns.Borusan Otomotiv İthalat and Borusan OtomotivPazarlama have been operating in premium car segmentfor years. %95 viewability measurement based on MRC standards

Borusan otomatic tv#

Seamless integration flow from end user’s TV device to call center.Performance oriented and actionable campaign through TV devices.Real time reporting and actionability of the campaign based on various variables like City, TV Program, Data, Time, Viewability, Creative.O TV campaign engagers’ website visits reporting through other devices

O TV campaign engagers’ retargeting on web environment. O Website visitors and digital campaign clickers retargeting on Addressable TV

Digital data usage, retargeting and reporting with Adform’s probabilistic Cross Device technology.

Data oriented Addressable TV advertising through Programmatic Platforms.

Innovative and most important assets of campaign Contact form integrated with CRM system and feeds the CRM system through API connection. It contains information, images and also contact form to let users to fill in. Total available audience reach was around 4M unique household.Ĭampaign execution, cross device technology management, tracking and buying is done through Adform DSP technology.įirst party data management and activation is done through Adform DMP technology.Ģ sets of L shaped static creatives designed to run on rotation and optimize based on performance.Also a microsite designed to activate after on user engagement with TV’s remote control.

Campaign designed to report and optimize every single detail on real time, based on all possible variables through DSP.Ĭampaign used most Premium 3 TV Channels, TV8, KanalD, CNNTurk, of Turkey and targeted devices which are Smart TV, connected to internet and running on listed TV Channels.

In the meantime, designed our creatives as actionable and created a microsite so that users can fill the form.

And landed those users to special landing page of BMW 4 Series.

Also set some retargeting strategies with cross device technology for the TV campaign engagers to retarget with different scenarios, such as TV to Web, TV to mobile, TV to Social.

Designed data-oriented strategy with cross device technology and decided to target our website visitors and digital campaign clickers.

Selected TV channels which are compliant with Programmatic Addressable TV advertising.

Decided to use Addressable TV technology which is available through HBBTV protocol in Turkey.Objective Having a data-oriented and optimizable performance campaign through TV advertising with a maximum reach and form generation.

Borusan otomatic Offline#

Also campaign optimized based on offline quality of each forms.Īs a result, we aim to have a data-oriented, real time actionable and optimizable TV campaign and we designed campaign strategy according to our aim and had a very successful campaign with more than 800 forms generated through smart TV devices. All forms feed CRM system directly with the API connection between microsite and CRM.Ĭampaign used digital data sources such as website visitors, campaign clickers as a benefit of DSP’s cross device technology, and also used DSP’s targeting options such as city, frequency, time, creative targeting options and also optimized the campaign based on all possible variables and generated as much as possible forms. With the help of cross device technology it is supported with retargeting strategies through social media and web channels.Īll creatives were actionable and user was able to engage with creative with TV’s remote control and expand creative to designed microsite and able to fill the form. We run a data-oriented Programmatic Addressable TV campaign through HBBTV protocol. Awards: Programmatic Advertising (Silver)